Telekom_Srbija_anim 1.15min
Telekom_Srbija_anim 30s
This project involved the comprehensive production of two video commercials: a 75-second version and a 30-second edit. My primary responsibility was to creatively interpret a provided voice-over script, translating it into compelling visuals while adhering to the agency’s specific creative guidelines.
The entire production workflow heavily leveraged artificial intelligence technologies, from initial conceptualization to final rendering. The creative process began with extensive AI-powered research for both creative and visual references. Following this, I trained a custom AI model to generate precise visual references and their variations, ensuring a consistent and innovative aesthetic.
For the 3D assets, I utilized AI 3D software to generate initial base meshes. These meshes were then meticulously retopologized and optimized for animation, demonstrating a blend of AI-driven efficiency and traditional 3D artistry. Animation was further streamlined by employing an AI-driven motion capture system to extract data from video footage. After careful refinement of animation curves and scene setup within Unreal Engine, the project integrated various advanced techniques, including AI-assisted character modeling, texturing, and rigging. Unreal Engine served as the central platform for rendering, special effects, and cinematic camera work, enabling the creation of high-fidelity visual content.
This project was a challenging yet highly rewarding experience, pushing the boundaries of traditional video production through the strategic integration of advanced AI tools at every stage.
Visual Proposal